Online Reputation Management for Lawyers is a set of methods for generating a distinguished presence of a Lawyer on the Internet. That presence could be reflected in any kind of content that refers to the person, including news, participation in blogs and forums, personal web sites, social media presence, pictures, video, etc.

One aspect of the Online Reputation Management process has to do with improving the quantity and quality of traffic to sites that have content related to a Lawyer, and it is a part of Search Engine Optimization with the difference that the only keyword is the lawyer’s name, and the optimization object is not necessary a single web site, and it can consider a set of completely different sites that contain positive online references. The objective in this case is to get high rankings for as many sites as possible when someone search for a lawyers’s name. If the search engine used is Google, this action is called “to google someone”.